A very interesting article from the NY Times with a direct application of big data.
Your car insurance soon will be a direct function of very measurable and personal parameters. Basically, the insurance policy works in a "pay per mile" basis, and charges less to people who drive shorter distances.
Naturally, this can be easily extended (and will, of course) to other areas, and even other types of insurance policies, as the NY Times article points out.
Read more at:
http://bits.blogs.nytimes.com/2012/12/05/car-insurance-gets-personal/?smid=pl-share
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